Bringing a deep understanding of sector-specific knowledge, experience, and expertise, we help clients drive growth with a strong and unique value proposition. Our customers looking to achieve growth will benefit from a range of services including:
Revenue Creation
Drive profitable growth
Shape and develop Unique Value Propositions
- Thought leadership, vision, and strategy
- Business planning and execution
- Customer needs analysis
- Strategic direction and business priorities
- Product/service portfolio review, vision, and roadmap
- Go-to-market strategy and execution plan
- Market entry planning
- Market pivot
- Competitive analysis and positioning
- Sales collaterals, sales pitch, and content for marketing
- Industry-specific business case development
- Start with why (align with overview business objective)
- Market assessment and business drivers
- Macro-environment (how big is overall market, trending up or down)
- The market status quo (What is the specific problem & how big the problem is & who has the problem; how people solve this problem today)
- Competitors intelligence (how mature the market is)
- USP development
- Assessment of implementation efforts (can we do it relatively easily)
- Investors/funding options
- Partnership opportunities /li>
- Regulatory, taxation and compliance
- Risk identification
Drive and facilitate customer engagement
Bringing a vast contact network as well as industry-specific knowledge and expertise, we help our customers establish customer engagement for their offerings through the following services,
- Identify target customers prioritised by the ability-to-win
- Buyer stakeholder mapping
- Product – customer alignment
- Pre-sales support
- Pricing strategy
- Customer relationship management
- Sales and account planning
- Industry-specific advice for product/service development and delivery
Product development and management
Leveraging our industry-specific knowledge and expertise, we help our customers develop products to drive growth and customer experience,
- Market research and customer needs analysis
- Business case development include Cost and ROI analysis
- Technology assessment
- Product vision, feature priorities and roadmap
- Product development, experimentation, and full-scale launch
- Product marketing
- Omni-channel execution
- Post-implementation reviews
- Closed loop feedback and product improvement
- Product life-cycle management
- Programme & project management
Customer Retention
“You are only as good as your last mistake”. Acquiring customers is hard enough, retaining them is even harder.
Bringing a deeper understanding of industry-specific insight on customers and the market, we help our customers in achieving profitable growth through the following services,
- Data driven analysis
- Return on investment profiling
- Customer Marketing
- Customer segmentation
- Churn driver analysis
- Churn propensity modelling
- Proactive and reactive retention strategy
- Retention offer management
- Customer service & policies
- Churn management tools & solutions
- Churn tracking & reporting
Customer Acquisition
It costs a lot to acquire a customer. Customers today spend much of their time researching long before they reach out to contact you. Failing to understand your market, where your customer base is coming from or understanding and what your customers want is a recipe for failure. We help our clients to position themselves for customer success from the outset.
- Market readiness
- Product readiness
- Market research
- Customer Marketing
- Product Marketing
- Targeting
- Segmentation
- Customer lifetime value
- Demand creation
- Marketing planning
- Channel focus – Digital, ABL,
- PR
- Analytics
